Privacy Policy

Last Updated: August 25, 2025 

At Dark Boys Media, we are committed to protecting your privacy and ensuring transparency in how we collect, use, and safeguard your personal information. This Privacy Policy explains our practices regarding data collection and usage when you visit our website at https://darkboysmedia.com or engage with our digital agency services.

1. Information We Collect

Personal Information You Provide

  • Contact Information: Name, email address, phone number, company name
  • Project Details: Information about your business, project requirements, and communication preferences
  • Payment Information: Billing addresses and payment details (processed securely through third-party providers)
  • Communication Records: Messages, feedback, and correspondence with our team

Information Collected Automatically

  • Website Usage Data: Pages visited, time spent, click patterns, and navigation behavior collected via Google Analytics
  • Technical Information: IP address, browser type, device information, operating system
  • Location Data: General geographic location based on IP address
  • Cookies: Data collected through Google Analytics and Google Tag Manager cookies only

2. How We Use Your Information

We use your personal information for the following purposes:

Service Delivery

  • Providing digital marketing, web development, and creative services
  • Managing client projects and communications
  • Processing payments and maintaining business records
  • Delivering project updates and reports

Business Operations

  • Improving our website functionality and user experience
  • Analyzing service performance and client satisfaction
  • Developing new services and features
  • Ensuring website security and preventing fraud

Communication

  • Responding to inquiries and providing customer support
  • Sending project-related updates and notifications
  • Sharing relevant industry insights and company news (with your consent)
  • Following up on completed projects for testimonials or case studies

3. Google Analytics and Google Tag Manager

We use Google Analytics and Google Tag Manager to understand how visitors interact with our website. These Google services collect:

  • Usage Statistics: Page views, session duration, bounce rates, and user interactions
  • Demographic Information: Age range, interests, and general location (when available)
  • Acquisition Data: How visitors find our website (search engines, direct visits, referrals)
  • Behavioral Patterns: User navigation flow and engagement metrics

How We Use These Tools

  • Google Tag Manager: Manages our Google Analytics tracking code and ensures proper data collection
  • Google Analytics: Provides insights to improve website performance and user experience
  • Data Processing: All data is processed according to Google’s privacy standards

Your Rights Regarding Google Services

  • You can opt-out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on
  • We configure Google Analytics to anonymize IP addresses for enhanced privacy
  • No personally identifiable information is directly shared with Google Analytics
  • You can learn more about Google’s privacy practices at Google Privacy Policy

4. Cookies Policy

Our website uses a minimal approach to cookies, utilizing only Google services:

Google Analytics Cookies

  • Purpose: Track website usage and performance metrics
  • Duration: Up to 2 years (configurable)
  • Data: Anonymized user behavior and site interaction data

Google Tag Manager Cookies

  • Purpose: Manage and deploy Google Analytics tracking code
  • Duration: Session-based and persistent cookies as needed
  • Data: Technical information required for proper analytics functionality

Your Cookie Choices

  • You can disable cookies through your browser settings
  • Disabling cookies may affect website functionality and our ability to improve user experience
  • Use the Google Analytics opt-out add-on for more granular control
  • Clear your browser cookies at any time to remove existing tracking data

5. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information. We maintain minimal third-party relationships and may share data only in these specific circumstances:

Google Services Only

  • Google Analytics: Website usage data for analytics purposes only
  • Google Tag Manager: Technical implementation data for tracking management
  • All data shared with Google is governed by Google’s privacy policies and our configuration settings

Legal Requirements

  • When required by law, regulation, or court order
  • To protect our rights, property, or safety
  • In case of business merger, acquisition, or asset sale (with advance notice)

Client Permission

  • With your explicit consent for case studies or testimonials
  • When sharing project results as agreed in our service contracts

No Other Third Parties

  • We do not use marketing platforms, CRM systems, or other external services that process your personal data
  • All client communications and project management are handled directly by our team

6. Data Security

We implement comprehensive security measures to protect your information:

Technical Safeguards

  • SSL/TLS encryption for all data transmission
  • Secure cloud hosting with regular backups
  • Access controls and authentication protocols
  • Regular security audits and updates

Organizational Measures

  • Employee training on data protection practices
  • Limited access on a need-to-know basis
  • Confidentiality agreements with all team members
  • Incident response procedures for data breaches

7. International Data Transfers and Global Services

Dark Boys Media is based in India and provides digital agency services globally, including clients in Dubai, Russia, United States, Australia, London, South Africa, and other international markets:

Cross-Border Data Processing

  • We may process client data across different countries to deliver our services effectively
  • All international data transfers are conducted with appropriate security measures
  • We comply with applicable data protection laws in the jurisdictions where we operate
  • Client data is processed in accordance with this privacy policy regardless of location

Regional Compliance

  • India: We comply with the Information Technology Act, 2000 and related privacy regulations
  • International Clients: We respect and accommodate specific privacy requirements based on client location
  • Data Localization: We can accommodate data residency requirements where legally mandated
  • Cross-Border Contracts: Our service agreements include appropriate data protection clauses

8. Your Privacy Rights

Your privacy rights may vary depending on your location and applicable laws:

General Rights (All Users)

  • Access: Request information about what personal data we hold about you
  • Correction: Update inaccurate or incomplete information
  • Deletion: Request removal of your personal data (subject to legal requirements)
  • Communication Control: Opt-out of marketing communications at any time
  • Data Portability: Request your data in a portable format where feasible

Location-Specific Rights

For EU/UK Residents (GDPR)

  • Right to be forgotten
  • Right to restrict processing
  • Right to object to automated decision-making
  • Right to lodge complaints with supervisory authorities
  • Right to data portability in machine-readable format

For California Residents (CCPA)

  • Right to know what personal information is collected and how it’s used
  • Right to delete personal information
  • Right to opt-out of sale of personal information (we don’t sell data)
  • Right to non-discrimination for exercising privacy rights

For Australian Residents

  • Rights under the Privacy Act 1988, including access and correction rights
  • Right to make complaints to the Office of the Australian Information Commissioner

How to Exercise Your Rights

Contact us using the information in Section 12 below. We will respond to your request within reasonable timeframes as required by applicable law.

9. Data Retention

We retain your personal information for as long as necessary to:

  • Fulfill the purposes outlined in this policy
  • Comply with legal obligations and resolve disputes
  • Maintain business records as required by law

Specific Retention Periods

  • Client Project Data: 7 years after project completion
  • Contact Inquiries: 3 years or until resolved
  • Google Analytics Data: 26 months (Google’s default retention period)
  • Email Communications: As long as necessary for business purposes
  • Legal and Compliance Records: As required by applicable laws

10. Children’s Privacy

Our services are not directed to children under 16. We do not knowingly collect personal information from children. If we discover that we have collected information from a child, we will delete it immediately and take steps to prevent future collection.

11. Updates to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will:

  • Post the updated policy on our website
  • Update the “Last Updated” date
  • Notify clients of material changes via email
  • Provide notice of changes affecting your rights

12. Contact Information

For questions, concerns, or requests related to this Privacy Policy, please contact us:

Dark Boys Media

  • Email: contact@darkboysmedia.com
  • Website: https://darkboysmedia.com
  • Business Address: 90% Remote Team, New Delhi,110045 India
  • Phone: +91 9711911953

Global Service Inquiries

We serve clients across multiple regions including Dubai, Russia, United States, Australia, London, South Africa, and more. Regardless of your location, we’re committed to addressing your privacy concerns promptly.

Data Protection Queries

For specific data protection inquiries:

  • Email: contact@darkboysmedia.com

13. Governing Law and Jurisdiction

This Privacy Policy is governed by the laws of India. Any disputes arising from this policy or our privacy practices will be resolved in accordance with Indian law and through the appropriate courts in India.

For international clients, we recognize that additional local privacy laws may apply to your personal data, and we will work with you to ensure compliance with applicable regulations in your jurisdiction.