SolarFTX

SolarFTX is a solar company that installs solar panels for residential and commercial properties in Australia.

They wanted a minimal website using white space, with the primary goal of capturing leads. They were also running PPC ads to generate those leads.

Challenges

• Needed a minimal, lead-focused website.
• Wanted landing pages optimized to increase trust and conversions.
• Required guidance to improve PPC campaign performance.

Approach & Solutions

We developed a custom-coded website from scratch using PHP, focusing on a clean, minimalist design that used white space effectively to highlight key information.

• Custom UI/UX & Logo Design: Crafted a minimal, professional interface and designed the brand’s logo.
• Landing Page Optimization: Redesigned landing pages to increase trust and highlight customer support after installation.
• PPC Campaign Support: Advised on PPC campaigns, optimizing landing pages for better conversion.

Results

The redesigned landing pages and site optimization delivered impressive results, with a significant increase in leads and ROI.

• Lead Generation: Leads increased by 10x.
• Increased ROAS: Return on ad spend (ROAS) grew to 500%.
• Future Collaboration: SolarFTX was so impressed with the results that they partnered with us for ongoing services.